Internet beauty culture is flirty, filthy, and thriving.

1/2 Idents for Straight To Tell.

While I had the freedom to explore any ideas and style of my liking, I was provided a color palette, the logo design, and general feedback in order to communicate the mood they so desired.

My obsession with watching makeup videos online, as well as following Beauty Guru drama on YouTube, inspired the direction for this first Straight To Tell Ident. I wanted to visualize the how internet beauty culture is ultimately toxic, despite how entertaining and addicting it is to follow in social media.

Direction, Animation: Margaret Bialis
Client: Straight To Tell
Sound Design: Sam Wagner

An ode to summertime.

2/2 Idents for Straight To Tell!

While I had the freedom to explore any ideas and style of my liking, I was provided a color palette, the logo design, and general feedback in order to communicate the mood they so desired.

This second ident is inspired by my love for by loose contemporary art, as well as drawings made by children. Having recently re-emerged into the world of Photoshop animation, I want to make this sting an ode to childhood, and how possibilities are endless for adventure on a summer day!

Direction, Animation: Margaret Bialis
Client: Straight To Tell
Sound Design: Sam Wagner